Book of the day: Creative Advertising

Creative advertising , Ideas and techniques from the world’s best campaigns

Mario Pricken(2002) Thames & Hudson Ltd.

Dreamteam: a framework for great creative performance:

1-      Dreamteam, a basis for every meeting

2-      Your brief creates space for a motivated team

3-      Switch on all five senses

4-      Go into meetings with a clear goal

5-      Always separate the ideas from the evaluation phase

6-      Avoid idea killers

7-      Use doodles to visualize your ideas

8-      Grab ideas and run with them

9-      Look for the positive in other people’s ideas

10-   Make mistakes and have fun doing it

11-   Stick with it, the best ideas are yet to come

12-   Develop your sense of humor

13-   Wait before evaluating ideas

14-   Select ideas creatively

15-   Turning ideas into action

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