McDonald’s Ambient Advertising


A lenticular poster demonstrates that no matter how late it gets, you can always grab a bite at McDonald’s.

Giant paper napkins were used to promote McDonald’s largest hamburger ever, the Big’n’Juicy, in Stockholm, Sweden.

Pedestrian crosswalk

Free Coffee

Outdoor posters were turned into large interactive push puzzles that consumers could solve in order to “sort your head”. This was done to promote McDonald’s Large Coffee for only 1 Euro in Sweden.

McDonald’s notification board. Brilliant!

Fresh Salad

A perfect light reflection showing McD is available day and night….


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