Title: Light Bulb
Client: The Economist
Agency: Abbott Mead Vickers BBDO
Creatives: Paul Belford, Nigel Robberts
This special-build poster, which appeared in London late in 2004, featured a giant three-dimensional light bulb against The Economist magazine’s trademark red background-alluding, of course, to the bright brains of those who read it. The bulb lit-up every time someone passed directly beneath it, as Paul Belford explains: ‘It actually works on the same principle as security lights. There’s a small sensor hidden by the bulb that detects movement [which is] triggered whenever a pedestrian walks beneath it.’
Lucas, Gavin and Dorrian, Micheal.(2006) Guerrilla Advertising. London.UK.
I don’t really have the source in which I found this one, but I loveeee the idea of the balloon!