It’s the hat.
Hut Weber, is a shop/company in Germany selling hats. They demonstrate the difference that a hat can make by putting it on Hitler’s head and turn it into Charlie Chaplin who once said, “Life is a tragedy when seen in close-up, but a comedy in long-shot.” well, what can I say?! It’s Brilliant!
Advertising Agency: Serviceplan Hamburg / München, Germany
Creative Directors: Axel Thomsen, Alexander Schill
Art Director: Jonathan Schupp
Copywriter: Francisca Maass